Last Updated: 16 July 2026
1. About This Privacy Policy
At Divine Pets, we are committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains what personal information we collect, how we use it, who we share it with and the rights you have under UK data protection legislation.
By using our website or placing an order, you acknowledge that your personal information will be processed in accordance with this Privacy Policy.
2. Who We Are
Throughout this Privacy Policy, the terms "Divine Pets", "we", "our" and "us" refer to Divine Pets.
Website: www.divinepets.co.uk
Customer Services: hello@divinepets.co.uk
Returns: returns@divinepets.co.uk
If you have any questions regarding this Privacy Policy or how we process your personal information, please contact us using the details above.
3. Information We Collect
Depending on how you interact with our website, we may collect the following information.
Information You Provide
When placing an order, creating an account or contacting us, you may provide:
Information Collected Automatically
When you visit our website, certain technical information may be collected automatically, including:
This information helps us improve our website, understand customer behaviour and measure the effectiveness of our marketing.
4. How We Use Your Information
We use your personal information to:
5. Lawful Basis for Processing
We process personal information only where we have a lawful basis to do so under UK data protection legislation.
These lawful bases include:
Contract
To process your orders, arrange delivery, process payments and provide customer support.
Legal Obligation
To comply with taxation, accounting and other legal obligations.
Legitimate Interests
To improve our website, prevent fraud, maintain website security and understand how customers use our services.
Consent
Where required, for example:
You may withdraw your consent at any time.
6. Payment Processing
We do not store or have access to your full payment card details. Payments made through the Divine Pets website are processed securely by trusted third-party payment providers including:
These providers process your payment information in accordance with their own privacy policies and security standards.
7. Sharing Your Information
We only share your personal information where necessary to operate our business, fulfil your orders or comply with our legal obligations. Depending on the services you use, we may share your information with trusted third parties including:
Payment Providers
To process secure payments, we use trusted payment providers including:
These providers receive only the information necessary to process your payment securely.
Delivery & Fulfilment Partners
Many products available through Divine Pets are supplied directly by carefully selected British and European manufacturers and fulfilment partners.
Where necessary to fulfil your order, we may share information such as:
Our fulfilment partners may only use this information for the purpose of processing and delivering your order.
Delivery Companies
We share the necessary delivery information with courier and logistics providers responsible for delivering your purchases.
Website, Marketing & Technology Providers
We use trusted service providers to help operate and maintain our website, including:
These providers process information on our behalf or as independent controllers where appropriate.
Legal Requirements
We may disclose personal information where required to do so by law or where necessary to:
8. Marketing Communications
If you choose to subscribe to our newsletter or marketing communications, we may send you information about:
You may unsubscribe at any time by:
We will not send marketing emails where we are required by law to obtain your consent unless that consent has been given.
9. Cookies & Website Analytics
Our website uses cookies and similar technologies to improve your browsing experience, understand how our website is used and measure the effectiveness of our marketing.
These technologies may include:
We currently use technologies provided by:
Where required by law, non-essential cookies will only be placed after you have provided your consent through our cookie banner.
Further information can be found in our Cookie Policy.
10. Google reCAPTCHA
Our website uses Google reCAPTCHA to help protect forms from spam, abuse and automated misuse.
The use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Service.
Information collected through reCAPTCHA is used solely for security purposes and to help distinguish legitimate users from automated activity.
11. How Long We Keep Your Information
We retain personal information only for as long as necessary to:
Retention periods vary depending upon the type of information involved and the legal requirements applicable to it. For example, we are required to retain certain financial and order records for legal and tax purposes. When personal information is no longer required, it will be securely deleted or anonymised.
12. International Transfers
Some of the trusted service providers and fulfilment partners used by Divine Pets may process personal information outside the United Kingdom. This may include countries that have different data protection laws to those in the UK.
Where this occurs, we will take appropriate steps to ensure your personal information remains protected in accordance with UK data protection legislation.
This may include relying on:
13. Your Rights
Under UK data protection legislation, you have a number of rights regarding your personal information.
These may include the right to:
These rights are subject to certain legal conditions and exemptions. If you wish to exercise any of these rights, please contact us using the details provided below.
14. Your Account
If you create an account with Divine Pets, you are responsible for keeping your login details confidential. Please notify us as soon as possible if you believe your account has been accessed without your permission.
You may request the closure of your account at any time by contacting us.
Please note that we may still be required to retain certain information after your account has been closed in order to comply with legal or regulatory obligations.
15. Third-Party Websites
Our website may contain links to third-party websites, including manufacturers, partners and social media platforms.
This Privacy Policy applies only to the Divine Pets website. If you visit another website via a link on our site, you should review that website's own privacy policy before providing any personal information.
We are not responsible for the privacy practices or content of third-party websites.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
The most recent version will always be published on our website.
17. Contact Us
If you have any questions about this Privacy Policy or how your personal information is handled, please contact us.
Email: hello@divinepets.co.uk
Returns Enquiries: returns@divinepets.co.uk
Website: www.divinepets.co.uk
18. Complaints
If you are unhappy with how we have handled your personal information, we would appreciate the opportunity to resolve your concerns first.
Please contact us using the details above and we will do our best to address your concerns promptly.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection. Information about the ICO and how to make a complaint is available at: https://ico.org.uk
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